What is Local SEO?
Local SEO refers to the method of ‘optimizing’ your online presence to draw in additional business from relevant native searches. These searches turn up on Google and different search engines.
That last purpose is a vital one—this isn’t almost about Google.
People look for native businesses by using varied search engines… Google, Bing, Yelp, Apple Maps, etc.
However, Google has associate calculable 87% market share (in the United States, at least). Which means that the majority of individuals area unit use Google to look for native businesses.
What are the advantages of native SEO for little business?
How is local SEO different than general SEO?
Local SEO improvement is for targeting searches in a very specific geographic location whereas SEO general practices are applicable for international wide searches.
It should be noted though that all SEO advice about on-page or off-page SEO is also applicable for local SEO as well.
The big distinction is that for native SEO improvement, you furthermore might offer location awareness signals to Google.
1. Improve Internal Linking Structure
Although external links inform to your web site area unit ideal (which I’ll discuss soon), adjusting your internal linking structure will also boost your SEO rankings.
Why does internal linking matter? It does the following:
• Supports website navigation
• Assists with information architecture and website hierarchy
• Distributes page authority and ranking power among pages
If you would like to enhance your internal linking structure however aren’t certain wherever to begin, check out Kiss metrics’ The Seven Commandments of Internal Linking for Top-Notch SEO.
2. Optimize uniform resource locator, Title Tags, Headers, Meta Description, and Content
When it involves content, every new blog post is a new indexed page for your site, a new page on which to target a geographic search phrase, and a new chance to urge found within the computer program results pages (SERPs).
Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If you are having hassle arising with geo-targeted content, consider highlighting customer success stories and case studies.
3. Add Location Pages to your Website
If you have got quite one brick and mortar location, produce location pages. Location pages provide readers with your NAP, store hours, unique store descriptions, parking/transit information, promotions, testimonials from happy customers, and more.
It's also necessary you avoid duplicating content across multiple location pages. For single-location businesses, produce a regionally descriptive concerning United States page. You can get big-time bonus points if you add a Google Map to your website on your respective location page(s).
4. Create Local Content
Google continues to urge smarter, which implies the content creator’s area unit currently able to write for users, not search engines. But whereas writing concerning general topics can attract a good crowd, sometimes it’s more important to hone your focus and write about local or industry news to attract a local audience.
Be the bureau for your business by promoting native business gatherings, news, employees, and different academic content on your diary. Think of top-of-the-funnel content that goes on the far side what your business sells.
A map of local service providers or a calendar of city-wide events could both provide value for your persona and contain highly relevant on-page local signals.
5. Ensure your website is mobile-friendly
Local search and mobile search go hand in hand (nine out of 10 smartphone users conduct native searches on their devices!).
Some of the foremost common ways in which individuals can use your web site in exceedingly mobile surroundings are to appear up reviews, find directions to your location, and search for contact information. Make it simple for your prospects and customers by creating your web site mobile-friendly.
6. Register your company with Google My Business
Having a Google My Business page is one of the most important and critical factors for Local SEO.
When you create an account with Google Business, Google will verify your address and ownership of the business.
This will be done by either sending you a verification mail or code through the phone (depending on your country).
Once your address is verified, your business will appear on the map and also there will be a candidate to show in the local results box in the SERPS.
To improve your local ranking on Google, you need to make sure that:
- The information provided for your business (name, address, category) is correct, complete and correct.
- The gap hours of your business area unit properly set and up-to-date.
- You respond to every review customer leaves about your business (even the not so good ones).
You need to add photos of your business (both inside and outside, if applicable) to your Google My Business page.
7. Encourage and reply to every single review on every platform
Besides registering on the higher than platforms, it's vital to encourage users to review your business and it's equally vital to reply to any or all reviews (either sensible or bad) on All platforms.
You can ask your customers to leave a review on their favorite platform either by giving them incentives i.e. 5% on their next purchase or by causing them reminders by SMS or email.
8. Run a link building campaign to get more links
Local SEO is a subset of ‘normal SEO’ and this means that to get better rankings for local, you need to follow good SEO practices in general.
Link building is a tactic that can have a huge impact on your SEO efforts and you should not forget that when optimizing for local search.
Proving link-worthy content, pursuing natural links, promoting your website to get the attention of others and optimizing your content for the Google featured snippet, are practices that will positively affect your local rankings.